Freelance Designer based in Metro Detroit, specializing in strategic branding, packaging, and digital design.

A young woman with blonde hair and glasses writing on a whiteboard filled with sketches and notes, next to a wall with geometric black and white patterns.

Recent Work

Banya

Brand Identity + Print

View Project →
Bloom The Salon

Brand Identity + Print + Digital

View Project →
Luxe Links

Packaging + Print

Project Coming Soon
MiPCA

Brand Identity + Brand Strategy + Print

View Project →
LTD Aesthetics & Wellness

Brand Identity + Brand Strategy + Print + Digital

View Project →

Services

Thoughtful, research-driven design services for entrepreneurs and established brands, tailored to each business and its audience. I partner closely as a trusted creative collaborator throughout the whole process.

All brand identity projects begin with strategy and end with visual branding elements. These pieces work together to create a cohesive brand system that connects back to your audience and mission, creating consistency and clarity across all touchpoints.
Attention-grabbing designs from boxes, bottle labels, tags, jewelry cards, wrappers, bubble mailers, and more. I have worked in a range of industries such as beauty, food, jewelry, and more.
I love working with returning clients on additional design support, whether ongoing or one off projects. From printed collateral to digital assets, the possibilities are endless. See a full list of examples on my services page here.
Semi-custom Squarespace websites tailored to your branding, content, and imagery. Squarespace websites are perfect for service providers across a range of industries, from salons to consulting and more. Stand out with a visually appealing website that is user friendly and easy to update in the backend after launch if needed.

Inquire Now

Brands I’ve Designed For & Worked At

Reebok

P&G

Cosmakery

Chrysler

The Makeup Loft

Campbell Ewald

The Mars Agency

Luxe Links

Bloom The Salon

Brand Barr

Jewell Clip

Banya

"Alicia's kindness and approachability make the entire process enjoyable. She takes the time to listen to your ideas and brings them to life with her artistic vision. It's clear that she genuinely cares about her clients and their satisfaction. If you're looking for someone who combines exceptional talent with a warm and friendly demeanor, Alicia is the perfect choice. I am beyond thrilled with the results."

— Dalia / Bloom
"Alicia helped us with branding for both of our companies, LTD & MiPCA. She was wonderful to work with - communicative, responsive, professional and creative! We loved the work she produced and how receptive she was to feedback. Highly recommend if you are looking for someone to create a unique, beautiful design for your brand!"

— Michelle / LTD & MiPCA
“Not only is she a seasoned, strategic and highly skilled graphic designer but she is also a gifted artist and visionary. Alicia unpacks complex business ideals and distills them down into a form and brand that resonates and excites prospects. I highly recommend her for any individual or company seeking brand identity services and more.”

— Alex / Brand Barr
“Alicia is a dream to work with! She is extremely talented and values every project with the utmost importance. She is quick to communicate with and bounce ideas off of and always comes to the table with research-driven ideas and layouts that best fit the brands. We cannot thank her enough for all the time and energy she has given to our brands to help us grow and achieve our desired goals.”

— Amanda  / Cosmakery

Read all 5-star Google reviews

I bring over a decade of professional design experience across a range of industries, from Fortune 500 companies to start-ups, backed by a BFA in Graphic Design from CCS. Working on both the client and agency side has shaped my perspective, workflow, and process-driven approach to design.

My background & approach →