LAMB Ventures is a capital venture group that is committed to creating lasting impact and opportunity for the businesses they invest in. It is their mission to transform early and mid-stage businesses, brands, and companies into high-impact, profitable entities.
The Ask: To create a cohesive brand identity for their online presence, focusing on the website and LinkedIn. The secondary goal was to offer a platform for the portfolio of businesses and entities, allowing stakeholders and potential partners to explore the group, build trust, and uncover new opportunities.
Services: Visual Brand Identity, Squarespace Website
Design Solution: The visual direction blends bold energy with honesty and passion through the use of clean lines, incised type, patterns, and color. Throughout the identity, the keywords such as: Mom’s Legacy, Brothers/Bond, Forward Thinking, Collaborative, and Angel were kept top of mind. Each of these words are subtly represented within the brandmark itself for deeper meaning.
For the main logotype, “LAMB,” I used an incised serif typeface to evoke the feeling of strength and passion that the team has. The tighter spacing between the letters subtly hints at the close bond shared by the brothers who formed the group. “LAMB”is set in all uppercase to represent the initials of each partner’s name. Paired with “LAMB” is the text “VENTURES,” which serves as a qualifier when needed. It uses a clean sans-serif typeface for contrast and is set at a smaller size for clear hierarchy.
The color palette pairs a deep blue with a green-grey as the primary colors to represent confidence with a subtle sense of energy. Soft grey neutrals ground the palette and serve as secondary colors.
Brand Design & Website Design by Alicia Cox Designs
