Branding
All brand identity projects begin with strategy and end with visual branding elements. These pieces work together to create a cohesive brand system that connects back to your audience and mission, creating consistency and clarity across touchpoints.
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Golden Circle
Mission
Vision
Goals / Objectives
Tone of Voice
Brand Persona
Competitor Analysis
Target Audience
Neighbor Brands
Design Findings
And More
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Moodboard(s)
Logotypes
Color Palette
Type System
Patterns/Illustrations
Photo Direction
Iconography
Brand Mockups
Brand Guidelines (25+ Pages)
Brand Overview Pages
Add Ons Available
I offer two core brand package options. One is tailored for startups needing foundational brand essentials, and the other is designed for established brands in a growth or rebrand phase looking for more extensive support. See below for common FAQs.
Packaging
Attention-grabbing designs from boxes, bottle labels, tags, jewelry cards, wrappers, bubble mailers, and more. I have worked in a range of industries such as beauty, food, jewelry, and more.
Squarespace
Semi-custom Squarespace websites tailored to your branding, content, and imagery. Squarespace websites are perfect for service providers across a range of industries, from salons to consulting and more. Stand out with a visually appealing website that is user friendly and easy to update in the backend after launch if needed.
Misc. Services
I love working with returning clients on additional design support whether it’s ongoing or one of requests. Examples of services below.
– Printed Materials
– Apparel Design
– Promotional Designs
– Social Media Graphics
– Digital Ads or Banners
– Interior & Exterior Signage
– And Much More!
Frequently Asked Questions
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No, I don’t offer standalone logo design because a logo is only one piece of a much larger brand system. A strong brand is built on strategy first, followed by a visual identity that includes logo variations, color, typography, supporting graphic elements, and more.
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In short, no. The only exception is if you are coming to me with an established strategy from an outside source that I can use as a base. The level of strategy may vary depending on whether you choose the Essentials or Signature Brand Package. Strategy is what guides all design decisions, and without it, the brand lacks depth and meaning, which is critcal to my process.
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A semi custom Squarespace website is how I build all of my websites. It means I start with a template, either free or premium, as a foundation. I choose one that best fits your content and then apply your branding throughout. I further customize sections, layouts, and code when needed to achieve the desired look and functionality.
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A strong brand leads to increased recognition, better quality leads, increased sales, stronger credibility, and more engaged customers. It also reduces stress and guesswork because you have all of the visual elements needed to consistently show up across every touchpoint.
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Branding timelines typically range from 6 to 8 weeks depending on the package selected. A service based website usually takes 4 to 8 weeks, depending on page count and amount of content.
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Branding costs can vary depending on the package that best fits your business goals and needs. My Signature Brand Package, which includes in depth strategy and a full brand identity system, typically falls within the mid to high four figure range. I also offer a Core Essentials Package that is geared toward startups and priced accordingly. Exact pricing is determined after a free 30-minute discovery call.
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Website costs can vary greatly depending on page count and amount of content. For example, a simple landing page will differ significantly from a full website with 3 to 5+ pages. On average, a multi page website starts in the mid four figures and increases based on complexity and additional features.
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There is no standard average cost for packaging, as it varies greatly depending on your needs. Factors like number of SKUs, sizes, whether it is promotional or retail packaging, dielines, sourcing, and more all impact pricing. Because of these variables, packaging is always custom quoted and determined after an intake form and a free 30-minute discovery call.
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Add on projects are typically for returning clients I have previously completed branding work for. These may be on a retained basis or as one off projects. Pricing is either individually quoted based on scope or set as a rate for a defined block of time within a retainer. In select cases, I may also work with new clients who already have an established brand.
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I offer a range of payment methods. Most commonly used are Square, Zelle, and PayPal. Square accepts all major credit and debit cards.
50% is due upfront to secure your project and begin work, and the remainder 50% is due towards the end of the project. In some cases, I may split the final payment into two. Additional payment options are available upon request.
Brands I’ve Designed For & Worked At
Reebok
P&G
Cosmakery
Chrysler
The Makeup Loft
Campbell Ewald
The Mars Agency
Luxe Links
Bloom The Salon
Brand Barr
Jewell Clip
Banya