LTD Aesthetics & Wellness is a medically guided aesthetics and wellness practice offering regenerative and skin-focused treatments designed to support long-term skin health and graceful aging. Led by a dermatology-trained physician assistant, LTD prioritizes safe, research-backed care and personalized treatment plans that emphasize natural results and lasting outcomes over short-lived trends.
The Ask: To develop a cohesive and meaningful brand identity for LTD Aesthetics & Wellness that builds recognition, unifies marketing efforts, and reflects a research-backed, patient-centered approach to aesthetics and wellness. These brand guidelines will ensure consistency across all touchpoints while conveying expertise, trust, and refined care.
Services: Visual Brand Identity, Brand Strategy, Print Collateral
Design Solution: I built LTD Aesthetics & Wellness’s visual direction in elevated confidence and medical credibility. The identity feels modern, timeless, and innovative while remaining gender-neutral and approachable, inviting both those new to aesthetics and those deeply invested in their skin and wellness journey.
The primary wordmark is set in a semi-custom humanistic sans-serif that balances modern refinement with timeless character. Subtle typographic adjustments add distinction while maintaining clarity and warmth. A neutral color palette pairs deep espresso brown with soft ivory, supported by muted accents of mink, taupe, and dried sage, evoking trust, safety, and an elevated sense of care.
The logo system is intentionally layered with meaning. The “LTD” letterforms are grouped in a distinctive way to create a sense of connection and wholeness, reflecting a holistic approach to aesthetics and wellness and nodding to the personal inspiration behind the name. Additional custom details, including connected letterforms and refined angles, reinforce themes of transformation, longevity, and medical expertise. A secondary brandmark distills these elements into a vertical, stamp-like form, offering a versatile expression of the brand across touchpoints.
Brand Design & Brand Strategy by Alicia Cox Designs
