Village Market is an upscale grocery store and gourmet marketplace located in Grosse Pointe, Michigan. They’re known for their sommelier-level wine knowledge, lavishly prepared foods and catering department, penny tile stone oven pizza, and high-quality fresh food options. From personalized service to bold trending-setting product offerings, the iconic Mack Avenue market offers a detail-oriented approach to the shopper experience.
The Ask: Develop a re-branded identity to complement their full renovation and expansion from 7,000 SF to 22,000 SF. In addition to the re-brand, we maintained brand communications and rollout to include touchpoints from print to digital moments.
Services: Brand Identity, Print, Wayfinding, Swag, Digital
Design Solution: The final brand solution is fresh, inviting, and sleek. We collaborated with the interior design and architecture team and ownership group to ensure a cohesive in-store experience. Our complex brand identity system allows for flexibility throughout multiple platforms, from print collateral to the digital space.
Creative Team: Alicia Cox/Palazzolo, Alex Jona, Genevieve Maiani, Rylie Butner
Select interior photos done by a third party and are rights of Village Market. This is meant to strictly showcase the branding elements we created.
