Hi, I’m Alicia!

I’m a freelance brand designer with 10+ years of professional design experience backed by my BFA in Graphic Design from CCS. This range of experience and working on both the client and agency side has given me a unique perspective, workflow, empathy, and creative touch to my design approach.

MI Native + Coffee Lover + Boy Mama x3 + Wifey + Optimist + Research-driven + Idea Generator

Values & Traits

Passionate

I have a strong passion for all things design and take great care and detail in what I do.

Collaboration

I believe collaboration and honesty are key components of a great design partnership.

Curious

Keeping an open mind and pushing the boundaries to create something unique.

Avid Learner

I LOVE learning new things within design from tutorials, books, podcasts, and more.

Researcher

I believe in-depth research and innovative problem-solving forms great outcomes.

Organized

My love for processes translates into the way I approach projects and overall client experience.

Services

Whether you're an entrepreneur just starting, an established brand, or a creative agency that needs some extra support, I'm here to be your trusted creative partner. I will work closely with you and dive deep into your project to uncover unique design solutions that are authentic, engaging, and meaningful.

  • My brand identity packages include much more than just a logo. Instead you will find it’s a system of parts that all come together both visually and strategically to create a cohesive recognizable brand experience, feel, and tone. The visual part of the identity is made up of several logotypes (for scalability), colors, type pairings, iconography, patterns, photography direction, and more. The strategic part of the identity begins with the client brief and from there is further developed and refined in areas such as audience, competitor analysis, mission, values, tone, etc. All these elements are then combined to create comprehensive brand guidelines that will serve as your business’s roadmap for all future endeavors.

    I will work closely and collaboratively with you to create a beautiful and thoughtful identity that connects to your audience and is rooted in your unique business strategy. Project deliverables may vary depending on your specific needs, budget, service add-ons, etc.

  • Beautifully branded print collateral pieces for all of your business needs, such as but not limited to business cards, flyers, brochures, signage, displays, gift cards, menus, etc. I have vast experience in the area of print across a range of industries from food and beauty to consumer goods and more.

  • Attention-grabbing packaging design solutions that are engaging, strategic, and share-worthy. From bubble mailers to box designs, labels, wrappers, and more. I have worked in a range of industries such as beauty, food, electronics, and more.

  • Features seamless digital assets that are user-friendly offering a great user experience. Digital assets include social graphics, digital downloads, email graphics/templates, web banners, semi-custom small Squarespace websites, brand web audits, and more.

Featured
Employers/Brands

Background & Experience

I am a local and proud native of the metro-Detroit area where I also currently reside with my husband and 3 toddler boys and have been exclusively operating my freelance design business since 2020. Before that, I worked for more than ten years in a range of professional design settings which offered me invaluable hands-on knowledge, daily collaboration opportunities, and ingrained best practices into my business. For a more detailed list of my experiences feel free to check out my Linkedin here. If you would like to see what I’m up to behind the scenes you can go check out my Instagram here.

Inspired by: my 3 adorable boys, coffee, organized design systems/processes, research, podcasts, music, good vibes, bookstores, antique shops, patterns/colors found in nature, walks, textures, architecture, interior design, mundane objects, traveling, clothing, textiles, rugs, movies, movement, shadows, and so much more..seeing beauty and meaning in the simple things.

Let's create together /

Fusing in-depth research & creativity /

Let's create together / Fusing in-depth research & creativity /