A woman with long blonde hair sitting on a brown leather couch, touching her hair and looking to the side in a well-lit room.

Hi, I’m Alicia!

I’m a freelance brand designer with 10+ years of professional design experience backed by my BFA in Graphic Design from CCS. This range of experience and working on both the client and agency side has given me a unique perspective, workflow, empathy, and creative touch to my design approach.

MI Native + Coffee Lover + Boy Mama x3 + Wifey + Optimist + Research-driven + Idea Generator

Values & Traits

Passionate

I have a strong passion for all things design and take great care and detail in what I do.

Collaboration

I believe collaboration and honesty are key components of a great design partnership.

Curious

Keeping an open mind and pushing the boundaries to create something unique.

Avid Learner

I LOVE learning new things within design from tutorials, books, podcasts, and more.

Researcher

I believe in-depth research and innovative problem-solving forms great outcomes.

Organized

My love for processes translates into the way I approach projects and overall client experience.

Services

I work as a trusted creative partner to entrepreneurs, established brands, and creative agencies, taking a research-driven approach and delivering intentionally crafted design solutions tailored to each business and its audience.

Brands I’ve Worked On

Reebok

P&G

Cosmakery

Chrysler

The Makeup Loft

Campbell Ewald

The Mars Agency

Luxelinks

Bloom

Brand Barr

Jewell Clip

Banya

Person working on a laptop at a wooden table with a holiday-themed mug nearby, in a well-lit room.

Background & Experience

I am a local and proud native of the metro-Detroit area where I also currently reside with my husband and 3 toddler boys and have been exclusively operating my freelance design business since 2020. Before that, I worked for more than ten years in a range of professional design settings which offered me invaluable hands-on knowledge, daily collaboration opportunities, and ingrained best practices into my business. For a more detailed list of my experiences feel free to check out my Linkedin here. If you would like to see what I’m up to behind the scenes you can go check out my Instagram here.

Inspired by: my 3 adorable boys, coffee, organized design systems/processes, research, podcasts, music, good vibes, bookstores, antique shops, patterns/colors found in nature, walks, textures, architecture, interior design, mundane objects, traveling, clothing, textiles, rugs, movies, movement, shadows, and so much more..seeing beauty and meaning in the simple things.

Let's create together /

Fusing in-depth research & creativity /

Let's create together / Fusing in-depth research & creativity /