Cosmakery is a women-led cosmetic company created by Janelle Thomason, an EMMY® Award-Winning Makeup Artist. Using a palette of curated universally flattering high-quality products and proven application techniques, they help you create effortless fresh glowy looks that will enhance your natural beauty and last all day long.
The Ask: To refresh their branding by introducing new colors, patterns, type, etc that aligned with their audience, values, goals, etc. On-going packaging, print and digital support through various applications and mediums.
Services: Brand Refresh, Packaging, Print Collateral, Web Design
Design Solution: Using the pre-established logo I updated brand colors and introduced new type pairings/patterns. These updates made it feel fresh and modern while still retaining the strong brand recognition it had already built with the main logotype. Using the C from the logotype I created multiple patterns that have been used on mailers and other various print materials. Created abstract brand shapes inspired by foundation “swipes” or “blobs” for added visual interest in different layouts.
Design by: Alicia Cox Designs
*Product Photographer Amanda Pimlott
Happy to say that Cosmakery has been a trusted client for years and I continue to do work for them on a retainer basis.
