Axtell Motors is an independent luxury automotive reselling and brokerage business. They have several locations and a wide inventory of vehicles.
The Ask: To create a simplified brand identity inspired by the core offerings and brand keywords such as luxury, trustworthy, and specialized. While also hinting at the root of what they do which is automotive focused.
Services: Visual Brand Identity, Brand Strategy, Business Cards
Design Solution: The custom “A” in the logo pulls inspiration from vanishing lines and road markers hinting at their core services. It uses a clean, bold sans-serif font for the main logotype with loose kerning to evoke a feeling of luxury and specialization. The color palette mixes the feelings of passion and excitement through use of the bold orange/yellow and adds a layer of sophistication with the neutral tones of deep and light greys.
Creative Team: Design- Alicia Cox Designs, Copy/Strategy- Alex Jona (Brand Barr)
